Here are some of the illustrations I toyed with for the latest incarnation of the 02/08 subway cover
(the quasi-heart in the corner was another suit I was working on, but it turned out I didn't need it, and I abandoned the project)
After a session with VOX editors this is how the Subway cover turned out. Now the sub is more visible (the club and the sub switched sides on the card) and the subhead is easier to read.
YOU CAN'T MISS: How to execute a portfolio interview
http://www.aiga.org/content.cfm?ContentID=809
Steff Geissbuhler, the Principal of Chermayeff & Geismar Inc. (which other web sites lead me to believe is a New York graphics firm) gives his suggestions for portfolio presentation.
This is the gist of it:
1) Be prepared. This preparation includes not only getting your own things in order (ie resume, portfolio, interview confirmation), but also those related to the business where you are interviewing. You should know at little about the company.
2) Geissbuhler says a portfolio is “A display of exercises, talent, thinking and solutions to visual communication problems.” You should treat the portfolio – both the physical version and the electronic one - as a design problem.
3) Explain your work critically. It's just as valuable to recognize things that didn't work out as those that did work.
RESPONSE: Town & Country, mid century - A Question of Taste
Looking at so many old issues of Town and Country, I was struck by how simliar they all were. Whoever designed that mother was VERY into the grid system. There were subtle changes, especially later in the decade, but for the most part the design was pretty standard.
This is one of the more innovative spreads (note the use of an illustration behind the headline, and inclusion of a script font)
However, when I was writing my paper, I thought a lot about the audience. The magazine is designed for the upper-class. It's not about pushing boundaries, but rather maintaining the status quo. I guess it's just a matter of what the art director believed to be good taste. I would differ, but I also am not in the mindset of a 1950s socialite.
Coming from people who thought this
was okay (to eat or photograph as exemplary) . . . my argument doesn't really have a leg to stand on.
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